Cadbury Is A Leading Global Confectionery Company Marketing Essay

Cadbury Is A Leading Global Confectionery Company Marketing Essay Introduction Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. The company employs around 50,000 people and has direct operations in over 60 countries, selling their products in almost every country around the world. The company creates brands people love, brands like Cadbury, Trident and Halls. The company heritage starts back in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded the business throughout the world by a program of organic and acquisition leg growth. On 7 May 2008, the separation of Cadbury confectionery and Americas Beverages business was completed creating Cadbury plc with a vision to be the world’s Biggest and Best confectionery company. Mission Statement â€Å"Cadbury means quality† this is the company promise. The company reputation is built upon quality; the company commitment to continuous improvement will ensure that the company promise is delivered. Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business. Value Performance Cadbury is passionate about winning. The company competes in a tough but fair way. The company is striving, hardworking and makes the most of the abilities. The company is prepared to take risks and act with speed. Quality Cadbury put quality and safety at the heart of all of the activities such as product, people, partnerships and performance. Respect Cadbury genuinely care for the business and the colleagues which like listen, understand and respond. The company is open, friendly and welcoming. The company embraces new ideas and diverse customs and cultures. Integrity Cadbury always strive to do the right thing. The company does the business with honesty; openness and being straight forward characterize the way. Responsibility Cadbury take accountability for the social, economic and environmenta l impact. In this way the company aims to make the business, partners and communities better for the future. Cadbury Business Principles are the code of conduct of the company and also take account of global and local cultural and legal standards. They confirm the company commitment to the highest standards of ethics and business conduct. The core purpose of the company is creating brands people love. The core purpose captures the spirit of what the company is trying to achieve as a business. Market Share By participant, the market is relatively fragmented, with the five largest confectionery companies accounting for around 40% of the market. There are a large number of companies which participate in the markets only a regional or local basis. Cadbury compete against multinational, regional and national companies. The graph shows that Cadbury is the second highest of the total confectionery in the market share. Halls is the largest brands in candy of Cadbury. Cadbury have number one and number two confectionery market position in 20 of the world’s 50 largest confectionery markets by retail sales value. Financial statement The graph shows the financial situation of Cadbury from 2006 to 2009. As we can see in the graph, the revenue is reached  ¿Ã‚ ¡5975 million is year 2009 which is slightly increase about 5% from year 2008. In operating income, year 2009 is the highest compare to previous year which is  ¿Ã‚ ¡507 million. Last but not least, year 2009 having 9% of the operating margin which is slightly increase from year 2008. As a conclusion, In year 2009, the performance is pretty well compare to the previous year due to there a keep increase since year 2006 to 2009.

Comparison of Neoliberalism and Structural Realism Essay

Comparison of Neoliberalism and Structural Realism - Essay Example Besides the role of sharing information, neoliberalism and structural realism have their similarity in belief in anarchy and differences on perceptions of international cooperation and the driving forces behind it. Both think that anarchy influences how states behave toward each other. They are different because neoliberalists believe that international cooperation is possible because states value economic interests too, not only military power, while structural realists think that this is difficult to achieve. Mearsheimer explained that realists believe that the state is the principal actor in international politics and states are concerned of balance of power. State activities are connected to their position in the balance of power, specifically use of military power (University of California Television, 2008). Structural realists do not think it is possible to have successful international cooperation in this context of desire for hegemony through military power. Neoliberalism dis agrees because international regimes can make this attainable, especially when economic interests through international cooperation are also essential for states. Neoliberalism assumes that states want to attain international cooperation primarily because of economic interests, while structural realism disagrees because world governmental authority cannot effectively enforce agreements among states. Neoliberalism believes that states want to share quality information through international organizations.

How I have improved My Mastery of English language through the Essay

How I have improved My Mastery of English language through the Semester - Essay Example It is true that when one is proficient in English language, he stands a better chance of fitting in almost all societies of the world. Taking into account the aforementioned significance of the language, I have been very keen and attentive in class just to ensure that I get maximum knowledge possible from the class lessons. I have also been carrying out expounded research on the English language considering broadness and continuing growth of the language. I sincerely have to admit that I have benefited hugely from English lesions that I attended since the beginning of this semester. It is worth mentioning that English lessons I attended through this semester have helped to improve my reading and writing skills. Before the beginning of this semester, I was incapable of writing constructively in English language classes. This was because I had not mastered the basic rules of grammar such as punctuation, fluent flow of ideas, and most of the time I was confusing spellings and as such lo sing the intended meanings of what I intend to communicate. To be precise, I had flat reading style without any fluctuation despite the demand within the sentence. To this end, I must confess the great improvement that I have made since the beginning of the semester since I can construct flawless sentences and compose appealing papers. The English lessons I have been attending through this semester have helped in improving my speech techniques and expressions. This course has been very beneficial to me especially since it provided me with the opportunity to read various books and articles that have enabled me to improve the level of my writing and expression in the English language. I can say that the level of my proficiency in both written and spoken English has significantly improved as compared to the previous semester. Furthermore, I have also been able to improve my hand writing to a more legible form than it was at the beginning of the semester. Moreover, the English lessons I have been attending through the semester have acquainted me with sufficient skills of reading, analyzing, interpreting, and answering particular questions in passages and other grammatical texts The English lessons I have been attending throughout the semester have assisted me in enhancing my grammar as can be observed from the improvement in the manner I use the various parts of speech to present well written academic papers. I have also learned how to describe events and items through proper use of different types of adjectives. It is also worth mentioning that the English lessons through the semester have assisted in improving my knowledge of other fields of study as I can now read and write various concepts without the slightest form of contradictions. To add, English lessons I have been attending through the semester have assisted in improving my spelling accuracy as well as avoiding the temptation to engage in direct translation of words from my native language to English. Wi th all the stated and observable improvements that I have undergone through the English lessons in this semester, I still have some problems that I hope can be resolved when assisted. The first problem that I still encounter concerns appropriate use of punctuation marks when writing sentences. The most notable punctuation marks that pose challenges my resolve to be a notable writer English language are the semi colons and colons. I have been facing repeated confusion on the appropriate time to use either the